INDEX SEONGSU
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Analysis preview

After a brand sign-up, enter the access code issued by our team to see the screens below in the dashboard, in three groups: where to open, when and how to open, and preparing together. Here we preview their layout and items with sample data. Every number is made up; after sign-up you see the real analysis for your brand.

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Where to open

Six screens that narrow down candidate districts.

Seongsu map and 10 districts

The 10 Seongsu districts are colored on the map, with subway stations and competing stores in your business type marked as dots. The district list beside the map compares your business type's score and estimated sales. Naver search interest (a relative index, not search counts) shows 24-month trends for Seongsu and comparison districts in Seoul, search interest in each district's place and landmark names, and what people look for in Seongsu (shares of eat, play, shop and visit).

What it helps you decidePick candidate districts at a glance.

Seongsu market analysisSample data
DistrictEst. sales, your typeFoot trafficScore
1Yeonmujang-gil WestKRW 2.47B56K91
2Yeonmujang-gil EastKRW 1.84B48K84
3Seoul Forest Atelier-gilKRW 0.68B22K52
4North SeongsuKRW 0.96B24K61
5Sangwon-gilKRW 1.72B45K78
6Seongsu CrossroadsKRW 1.29B31K70
7Ttukseom StationKRW 1.13B36K66
8Songjeong-dongKRW 0.41B12K38
9SaechonKRW 0.52B15K45
10Seongdeokjeong-gilKRW 0.84B20K57
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Estimated sales by business type

For each district, see quarterly estimated sales and sales per store by business type, and sales by gender, age, day of week and time of day. These are estimates based on card payments and other data, not actual sales.

What it helps you decideLearn where your business type sells and who buys.

Quarterly estimated sales by typeSample data
  • Cafe & dessertKRW 2.15B
  • RestaurantKRW 1.62B
  • BeautyKRW 1.28B
  • Fashion & accessoriesKRW 0.94B
  • LifestyleKRW 0.61B

Share of sales by age

  • 6%10s
  • 34%20s
  • 31%30s
  • 17%40s
  • 8%50s
  • 4%60+
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Foot traffic and subway boardings

Street-level foot traffic, worker and resident population for each district, together with monthly boardings at Seongsu, Ttukseom and Seoul Forest stations. Seoul de facto population data (250 m grid) also shows, for each district, Koreans by hour, weekday, sex and age, and the nationality mix of short-term foreign visitors.

What it helps you decideGauge whether a district runs on weekday workers or weekend visitors.

Population and subwaySample data
  • Foot traffic42K
  • Workers27K
  • Residents13K
  • SeongsuMonthly boardings964K
  • TtukseomMonthly boardings418K
  • Seoul ForestMonthly boardings582K
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Stores, openings, closings and competition

See the number of stores by business type, openings and closings with their quarterly trend, franchise share, the area change index and the trend in business-type share (fashion, beauty, food & drink, space, goods) by store count, estimated sales and pop-up count, and find stores in your business type on the map among about 9,000 Seongsu premises in the Small Enterprise and Market Service data.

What it helps you decideSee whether a district is already crowded or has space opening up.

Stores and competitionSample data
  • Stores312 stores
  • Openings18 stores
  • Closings11 stores
  • Franchise share9%
  • Area change indexExpanding
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Recommended districts for your business type

Six factors are scaled 0–1 by comparing districts and averaged with the weights below. Expand each factor to see the numbers that went in. Factors without data are left out, and if data is too thin no score is given. The customer-fit factor is added once you leave your main customer ages in a consultation request.

What it helps you decideExplain the order of candidate districts, and why, to your team.

Recommended district scoreSample data
  • Demand25%
  • Foot traffic20%
  • Customer fit15%
  • Growth15%
  • Competition headroom15%
  • Cost10%

Score by district

  • 191
  • 284
  • 352
  • 461
  • 578
  • 670
  • 766
  • 838
  • 945
  • 1057
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Seongsu pop-up map (five years)

See about 4,600 pop-ups and events held in Seongsu from October 2021 to October 2026 as a heat map. Pick a year, quarter, month or business type and the hot spots and per-district counts change, with a list of the pop-ups held at each venue and links to their sources. It also shows the business-type mix by year and, for each district, pop-ups per year, the most used venues and the share of venues hosting their first pop-up. For each pop-up it shows how many times Naver search interest during the run rose over the previous four weeks (search reaction), and sorts by it.

What it helps you decideChoose a district for your pop-up against where and when other brands opened theirs.

Seongsu pop-up mapReal data, summarized
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Exact venues, the pop-up list and views by period and business type open in the dashboard after you sign up.

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Districts with the most pop-ups over five years

  • 2Yeonmujang-gil East39%
  • 1Yeonmujang-gil West31%
  • 3Seoul Forest Atelier-gil11%
  • 9Saechon5%
  • 6Seongsu Crossroads4%
We combined pop-up information platforms (Popply, Popga, HeyPop), the official social accounts and websites of brands and venues, press releases and news articles, and magazines, and merged the same pop-up into one record (2021-10-15 to 2026-10-17, collected 2026-10-17). Pop-ups with no official source found are marked "Original source unverified". The map is grouped into cells of about 180 m and blurred.

When and how to open

Pick the timing, and list what to check before opening for your brand.

Timing calendarSample data
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Busy monthsOct, Nov
  • Days with larger salesSaturday
  • Hours with larger sales2–6 pm
  • Peak alighting hours at stations6 pm
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Timing calendar

Pick a district and see, from public data, the busy months (boardings at nearby stations), the days and hours with larger sales (share of estimated sales for your business type), and the hours with the most alightings at stations. It is a reference, not a forecast.

What it helps you decideDecide when to schedule the pop-up and its opening hours.

What to check before openingSample data
Ground-floor rent, askingKRW 4.2–6.8M

Lease terms

  • Whether the area is the exclusive floor area (it differs from supply or contract area)To be checked
  • Separate the headline rent from the real cost (maintenance fees, rent-free months, deposit)To be checked
  • Whether key money appliesTo be checked
  • Items for your business type, store format and space conditions
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Rent asking prices and what to check before opening

Where the operator has confirmed rent or sale asking prices, they appear with their source; other districts show “No data”. Exact terms are covered in a consultation. What to check when you view a space is listed for your business type, store format and space conditions.

What it helps you decideHave every question ready before you sign.

Brand cardSample data
  • 3 districts that fitDistricts 1, 5, 2
  • Price rangeKRW 30–60K
  • Sales and operating channelsOwn site, pop-ups
  • Readiness to open5 of 8 items
  • Site check74 / 100
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Brand card and site check

From your sign-up and consultation answers, the details you add, and a check of your official site (public pages read once), it gathers your business type, price range and sales channels, the 3 districts that fit, and your readiness (number of items ready) on one screen. Everything you add is optional.

What it helps you decideSee the districts that fit your brand and what to prepare first.

Prepare together

Your team and our staff prepare together through consultations, reports and meeting requests.

Entry consultationSample data
Question

Which Seongsu district has the highest share of sales from customers in their 20s?

Answer

Sample answer: District 1 Yeonmujang-gil West is highest (34% of sales from the 20s), followed by District 5 Sangwon-gil. A real answer is built from our data.

Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Store entry assistant

Ask what you want to know about opening a store and get an answer built from the Seongsu market data. It is not an appraisal or brokerage and does not predict the outcome of opening.

What it helps you decideFind answers to the questions that stall your preparation.

Report slidesSample data

Seongsu store entry review

Top pick: District 1 Yeonmujang-gil West, score 91

Second pick: District 5 Sangwon-gil, score 84

  • 한국어
  • English
  • 日本語
  • Save as PDF
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Report slides and PDF

Report slides built from the same figures as the market analysis and recommended district screens. Switch between Korean, English and Japanese, and save as a PDF to report your Seongsu store review to your team and overseas headquarters.

What it helps you decideUse the report as it is, without building one yourself.

Meetings and service requestsSample data
  • Consultation
  • Seongsu entry meeting
  • Entry diagnosis
  • Space search
  • Pop-up planning and operation
  • Flagship and permanent store
Made-up sample values, not real figures. Your own brand analysis appears after sign-up.

Meetings and service requests

Based on the districts and timing you saw in the analysis, request a meeting or service where staff look at your project conditions with you. After review we contact you when we judge it is needed. We may not be able to contact you right away.

What it helps you decideDecide what to do first and connect with staff.

Stuck while reviewing? Request a consultation

The dashboard has consultation buttons throughout. Leave your opening plan, main customers and must-have space conditions, and after review we contact you when we judge a consultation is needed. We may not be able to contact you right away.

All numbers on this page are made-up sample values. Sources: Seoul Commercial District Analysis Service (Seoul Open Data Plaza) and Small Enterprise and Market Service store (commercial district) information. KOGL Type 1. All data is for reference and does not guarantee a store's results or sales. Market analysis and rent information are not appraisals or brokerage.

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