
THE AGE20'S HOUSESeongsu
A pop-up where Aekyung's makeup brand AGE20'S first showed its rebranding and new products.
View original(opens in a new tab)Source: 뉴데일리 · 2026-10-15 checked
Photo: © 뉴데일리 · newdaily.co.kr
References
A collection of spaces and pop-ups for brands preparing to open in Seongsu. Each case lists the venue, dates and format, with the full record on the original page.
Press a district to open its cases and its brand and store list. Press a pin to jump to its case card. Only cases with a confirmed address get a pin.
Boundaries follow roads and administrative lines.

Pop-ups held recently in Seongsu. Photos and details follow the article or official page credited on each card.

A pop-up where Aekyung's makeup brand AGE20'S first showed its rebranding and new products.
View original(opens in a new tab)Source: 뉴데일리 · 2026-10-15 checked
Photo: © 뉴데일리 · newdaily.co.kr

The first offline pop-up for Shinsegae International's online womenswear label 10MONTH;, with one-to-one styling and length alterations.
View original(opens in a new tab)Source: 신세계그룹 뉴스룸 · 2026-10-15 checked
Photo: © 신세계그룹 뉴스룸 · shinsegaegroupnewsroom.com

The second offline pop-up by men's beauty select shop B.GROOM, held at EQL Seongsu.
View original(opens in a new tab)Source: IT비즈뉴스 · 2026-10-15 checked
Photo: © IT비즈뉴스 · itbiznews.com

A pop-up by the Ministry of Agriculture, Food and Rural Affairs for the second Animal Protection Day (4 October).
View original(opens in a new tab)Source: 환경법률신문 · 2026-10-15 checked
Photo: © 환경법률신문 · ecolaw.co.kr

A pop-up at niche perfume label BIBIANG's Seongsu flagship, themed on its new signature scent GUREUM ('cloud').
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
Photo: © 비욘드포스트 · beyondpost.co.kr

A one-month offline pop-up by skin and fragrance label brand 912 while it prepared to enter Japan and North America.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

An immersive exhibition that turns scenes from the anime Demon Slayer into rooms, brought to Seongsu after runs in Japan and other Asian cities.
View original(opens in a new tab)Source: Fever 공식 티켓 페이지 · 2026-10-15 checked
Photo: © Fever · feverup.com

MUSINSA EMPTY gave Korea its first offline look at a collaboration between Chinese designer label 24ans and Japanese dancer Uwa Kitadera.
View original(opens in a new tab)Source: 조선비즈 · 2026-10-15 checked
Photo: © 조선비즈 · biz.chosun.com

A Häagen-Dazs ice cream pop-up themed as a cruise voyage.
View original(opens in a new tab)Source: 신아일보 · 2026-10-15 checked
Photo: © 신아일보 · shinailbo.co.kr

A hands-on pop-up where bean bag brand Yogibo let visitors sit and lie on its products, under the theme 'resting well is a skill too'.
View original(opens in a new tab)Source: 내외경제TV · 2026-10-15 checked
Photo: © 내외경제TV · nbntv.co.kr

An outdoor pop-up where Thai beverage brand SINGHA let visitors try three zero-sugar sodas.
View original(opens in a new tab)Source: 더파워 · 2026-10-15 checked
Photo: © 더파워 · thepowernews.co.kr

A hands-on pop-up where Stokke lent out its YOYO5 stroller for test rides around Seoul Forest.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-15 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

A cafe-style pop-up by the Korea Federation of SMEs marking the launch day of its Yellow Umbrella mutual aid scheme, aimed at people in their 20s and 30s planning a business.
View original(opens in a new tab)Source: 더 리슨 · 2026-10-15 checked
Photo: © 더 리슨 · thelisten.co.kr

A pop-up by 29CM and Japanese lifestyle store LOFT, where instax was the only camera brand on the floor.
View original(opens in a new tab)Source: 한스경제 · 2026-10-15 checked
Photo: © 한스경제 · hansbiz.co.kr

A promotion space where Cheongdo County in North Gyeongsang showcased local tourism in Seongsu.
View original(opens in a new tab)Source: CNB뉴스 · 2026-10-15 checked
Photo: © CNB뉴스 · cnbnews.com

A pop-up by hair salon brand Park Jun Beauty Lab in a MUSINSA store, offering stylist sessions by reservation.
View original(opens in a new tab)Source: SWTV · 2026-10-15 checked
Photo: © SWTV · swtvnews.com

An immersive performance Simmons staged during Frieze Seoul, introducing its top mattress line through dance and media art rather than putting the product up front.
View original(opens in a new tab)Source: 뉴스드림 · 2026-10-15 checked
Photo: © 뉴스드림 · newsdream.kr

A pop-up by skincare brand PURIYOUNG. Its skin-device trial sessions were fully booked within three days of opening reservations.
View original(opens in a new tab)Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr

A seasonal pop-up where leather brand CUEREN turned its Seongsu community space into a Mediterranean summer setting.
View original(opens in a new tab)Source: 패션엔 · 2026-10-15 checked
Photo: © 패션엔 · fashionn.com

A pop-up that gathered a beauty magazine's award-winning products in one place for visitors to try.
View original(opens in a new tab)Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

A two-day Kellogg's pop-up for a limited-edition cereal, styled as a wedding of its two mascot characters.
View original(opens in a new tab)Source: 센트럴경제 · 2026-10-15 checked
Photo: © 센트럴경제 · newskr.kr

A summer event where Krafton turned PUBG's 'blue zone' into an in-city escape from the heat.
View original(opens in a new tab)Source: 문화경제 · 2026-10-15 checked
Photo: © 문화경제 · cnbizm.com

The official exhibition for the manga Delicious in Dungeon, with about 150 original drawings and AR features.
View original(opens in a new tab)Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr
A mini concert by Dong-A Otsuka's Demisoda ahead of its October show, with a DJ battle and live sets.
View original(opens in a new tab)Source: 뉴스저널리즘 · 2026-10-15 checked
Photo: © 뉴스저널리즘 · ngetnews.com

A pop-up by CJ Wellcare's night-routine brand MelaMate with the character Gamjasungi, set up as 'my room'.
View original(opens in a new tab)Source: PRESS9 · 2026-10-15 checked
Photo: © PRESS9 · press9.kr

A one-day event by AI English app Speak on getting past the fear of speaking English, held with learners.
View original(opens in a new tab)Source: 아이뉴스24 · 2026-10-15 checked
Photo: © 아이뉴스24 · inews24.com

BIGBANG's official pop-up ahead of its 20th anniversary and world tour, with official merchandise and a listening zone, also held in Myeongdong.
View original(opens in a new tab)Source: 에스콰이어 코리아 · 2026-10-15 checked
Photo: © 에스콰이어 코리아 · esquirekorea.co.kr

A pop-up where dating app Tinder turned its Passport mode, for meeting locals before a trip, into an offline experience.
View original(opens in a new tab)
The third MUSINSA Beauty festival, linking several Seongsu venues into one route.
View original(opens in a new tab)Source: 헤럴드경제 · 2026-10-15 checked
Photo: © 헤럴드경제 · heraldcorp.com

Womenswear label INSTANTFUNK's hair-salon-themed pop-up for its first F/W season under new ownership; pre-registrations passed 700.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-15 checked
Photo: © 한국섬유신문 · ktnews.com

A pop-up where the Gangwon Tourism Foundation promoted Taebaek, Samcheok, Yeongwol and Jeongseon through a gacha-style draw.
View original(opens in a new tab)Source: 뉴데일리 · 2026-10-16 checked
Photo: © 강원관광재단(뉴데일리 게재) · gw.newdaily.co.kr

A game-experience pop-up by Roblox and MUSINSA across four MUSINSA stores in Seongsu.
View original(opens in a new tab)Source: 이데일리 · 2026-10-15 checked
Photo: © 이데일리 · edaily.co.kr

The first standalone pop-up by b.arc, the furniture label of Beyond Architecture.
View original(opens in a new tab)Source: 세계문화신문 · 2026-10-15 checked
Photo: © 세계문화신문 · worldculture.news

A pop-up by Japanese band Official HIGE DANDism timed with the Seoul stop of its Asia tour.
View original(opens in a new tab)Source: 뉴시스(다음) · 2026-10-15 checked
Photo: © 뉴시스(다음) · v.daum.net

A pop-up by makeup brand KEEPINTOUCH for the launch of new powder shades.
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
Photo: © 비욘드포스트 · beyondpost.co.kr

An exhibition-style pop-up on 'objects of attachment', made with artists with developmental disabilities.
View original(opens in a new tab)Source: 고시위크 · 2026-10-15 checked
Photo: © 고시위크 · gosiweek.com

A pop-up for Smilegate's Lost Ark character Mokoko, with a goods shop and a T-shirt DIY zone.
View original(opens in a new tab)Source: 신아일보(다음) · 2026-10-15 checked
Photo: © 신아일보(다음) · v.daum.net

The second pop-up by bag label FOR APPEAL, held with designer label KIND CIPHER.
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
Photo: © 비욘드포스트 · beyondpost.co.kr

A mobile pop-up by skincare brand DEWYTREE with Daejeon mascot Kumdori, stopping in Seongsu after Hongdae.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

A pop-up previewing the musical Hell's Kitchen ahead of its Korean premiere.
View original(opens in a new tab)Source: JTN뉴스 · 2026-10-15 checked
Photo: © JTN뉴스 · jtn.co.kr

A ten-day Cell Fusion C pop-up on skin heat signals and cooling care.
View original(opens in a new tab)Source: 뉴스와이어 · 2026-10-15 checked
Photo: © 뉴스와이어 · newswire.co.kr

A football-themed LEGO pop-up zone at emart24's Seongsu store, the first of its kind in a Korean convenience store.
View original(opens in a new tab)Source: 불교방송 · 2026-10-15 checked
Photo: © 불교방송 · bbsi.co.kr

A month-long June pop-up by CJ Wellcare's inner-beauty brand InnerB.
View original(opens in a new tab)Source: 여성소비자신문 · 2026-10-15 checked
Photo: © 여성소비자신문 · wsobi.com

An immersive Cartier exhibition themed on nature and the panther.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

A pop-up where appliance brand Midea let visitors feel its new air conditioner.
View original(opens in a new tab)Source: Businesskorea · 2026-10-15 checked
Photo: © Businesskorea · businesskorea.co.kr

Ferrari's first Casa Ferrari pop-up in Korea, open to the public by reservation.
View original(opens in a new tab)Source: 한경MONEY · 2026-10-15 checked
Photo: © 한경MONEY · magazine.hankyung.com

A pop-up where Harman's JBL showed its 80th-anniversary speaker and new products inside plant store TILTABLE.
View original(opens in a new tab)Source: 캠페인 인사이트 · 2026-10-15 checked
Photo: © 캠페인 인사이트 · campaigninsight.co.kr

A pop-up for a RAIVE × Hello Kitty collaboration collection, with a terrace photo zone and a cafe bar.
View original(opens in a new tab)Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

A World Cup-season pop-up by NOS7, the fashion label launched by Son Heung-min, with character brand MNH.
View original(opens in a new tab)Source: 인더뉴스 · 2026-10-15 checked
Photo: © 인더뉴스 · inthenews.co.kr

A pop-up for TXT's PPULBATU characters, styled as an apple market.
View original(opens in a new tab)Source: EPN엔피나우 · 2026-10-15 checked
Photo: © EPN엔피나우 · enpnow.com

A Seongsu grocery for food and small goods that later moved into department-store pop-ups.
View original(opens in a new tab)By TPZ

A Seoul jazz bar with live music every week.
View original(opens in a new tab)By TPZ

A Yeonmujang-gil restaurant serving brunch by day and natural wine at night.
View original(opens in a new tab)By TPZ

A specialty coffee cafe whose floors also hosted exhibitions and brand pop-ups.
View original(opens in a new tab)By TPZ

A cafeteria inside PLATZ 2 serving brunch and baked goods.
View original(opens in a new tab)By TPZ

A record bar with a music programme that also lent its ground floor to a magazine pop-up.
View original(opens in a new tab)By TPZ

A coffee brand presenting its own blends and other roasteries, with catering on the side.
View original(opens in a new tab)By TPZ

A casual restaurant on the second floor of CAFE POZE.
View original(opens in a new tab)By TPZ

A pub rotating Korean and international craft beers, with a shop-in-shop at lunch.
View original(opens in a new tab)By TPZ

A restaurant combining a workspace for young chefs with dining tables.
View original(opens in a new tab)By TPZ

A standing taco bar among the print shops of Euljiro.
View original(opens in a new tab)By TPZ

A select shop for BMX bikes and subculture goods that hosted collaborations and talks.
View original(opens in a new tab)By TPZ

Food, goods and a backyard below, a members' workspace above. The backyard hosted brands for set periods.
View original(opens in a new tab)By TPZ

A Seongsu venue linking two buildings, available for exhibitions, pop-ups, launches and markets.
View original(opens in a new tab)By TPZ

The gift shop at the entrance of PLATZ 2, carrying stationery, tableware and design objects.
View original(opens in a new tab)By TPZ

A concept store opened around a fashion show, with a boutique, Café Dior and a roofless garden, visited by reservation.
View original(opens in a new tab)Source: 파이낸셜뉴스 · 2026-10-14 checked
Photo: © 중앙일보 · joongang.co.kr

Blue Bottle's first store in Korea, a red-brick building holding a cafe, a roastery and a barista training lab.
View original(opens in a new tab)Source: 호텔앤레스토랑 · 2026-10-14 checked
Photo: © 허프포스트코리아 · huffingtonpost.kr

A cafe and gallery in a red-brick former rice mill from the 1970s, keeping as much of its old character as possible.
View original(opens in a new tab)Source: 한국관광공사 · 2026-10-14 checked
Photo: © 한국관광공사 · english.visitkorea.or.kr

A cafe made by renovating a disused metal-factory building while keeping its frame, often cited as a revived old space.
View original(opens in a new tab)Source: 한국경제 · 2026-10-14 checked
Photo: © 허동욱, 코리아나(한국국제교류재단) · koreana.or.kr

The third standalone flagship in Korea for Gentle Monster's fragrance and cosmetics label, themed 'Viewer in the Garden'.
View original(opens in a new tab)Source: Hypebeast · 2026-10-14 checked
Photo: © Hypebeast · hypebeast.com

Ader Error's second flagship after Hongdae, combining a store and exhibition-style experience rooms in one building.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-14 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

Amorepacific's beauty lounge in a converted car-repair building, built around trying products rather than selling them.
View original(opens in a new tab)Source: 파이낸셜뉴스 · 2026-10-14 checked
Photo: © 파이낸셜뉴스 · fnnews.com

A cultural complex in a converted car-repair shop, with a cafe, a curated shop and pop-up space around a courtyard. Run directly by SJ Group, which operates Kangol.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

A cultural hub in a building that keeps the feel of a factory, hosting exhibitions, brand events and pop-ups. Its blocks opened one by one from 2016.
View original(opens in a new tab)Source: 에스팩토리 공식 사이트 · 2026-10-14 checked
Photo: © 에스팩토리 공식 사이트 · sfactory.co.kr

The headquarters building of IICOMBINED, Gentle Monster's parent: a rotating project space on the first floor, Gentle Monster on the second and tamburins on the third.
View original(opens in a new tab)Source: Wikipedia · 2026-10-14 checked
Photo: © 메종 코리아 · maisonkorea.com

A large park beside the Seongsu commercial area that draws daily visitors. It opened in June 2005.
View original(opens in a new tab)Source: Wikipedia · 2026-10-14 checked
Photo: © WANGYIFAN2024 · CC0 1.0 · Wikimedia Commons
Time-limited pop-ups, collaborations, exhibitions and events.

A Seongsu grocery brand's first department-store pop-up, where it debuted its own goods.
View original(opens in a new tab)By TPZ

A department-store pop-up that debuted a line made with neighbouring Seongsu brands.
View original(opens in a new tab)By TPZ

A fashion-and-food collaboration pop-up that opened the same day in Dosan and Seongsu.
View original(opens in a new tab)By TPZ

A carmaker's new-model campaign told through an exhibition and on-site branding in a Seongsu cafe.
View original(opens in a new tab)By TPZ

A pop-up exhibition for an indoor gardening appliance, gathering several partner brands.
View original(opens in a new tab)By TPZ

A collaboration pop-up that curated a grocery store around a new smartphone's key colour.
View original(opens in a new tab)By TPZ

A three-day pop-up for an NFT community built around golf.
View original(opens in a new tab)By TPZ

One event spread across three Seongsu venues within walking distance.
View original(opens in a new tab)By TPZ

A pop-up for 40 years of Korean pro baseball, with an exhibition, photo zone and goods on separate floors.
View original(opens in a new tab)By TPZ

A collaboration event between a fashion brand and a grocery brand.
View original(opens in a new tab)By TPZ

A pop-up laying out clothing and lifestyle goods in a glass house.
View original(opens in a new tab)By TPZ

A select-shop brand displayed furniture and lifestyle goods across three cafe floors.
View original(opens in a new tab)By TPZ

A three-day exhibition, panel and performance event in a Seongsu industrial building during blockchain week.
View original(opens in a new tab)By TPZ

A second exhibition venue run in parallel with another event the same week.
View original(opens in a new tab)By TPZ

A community conference for which TPZ prepared the venue, sponsor booths, printed matter and goods.
View original(opens in a new tab)By TPZ

A one-day pop-up launching a collaboration between Japanese and Busan brands.
View original(opens in a new tab)By TPZ

A three-day coffee pop-up with a visiting Swedish roastery.
View original(opens in a new tab)By TPZ

The first issue of an interview journal about creators.
View original(opens in a new tab)By TPZ

Ader Error opened an accessories shop and a standalone contemporary-line store together in one Seongsu space.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

A pop-up in a temporary Seongsu store that showed the 2021 autumn-winter men's collection.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-14 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

A pop-up for the N°5 centenary styled as a factory, with limited-edition products in a kitchen, a garage and a painting studio.
View original(opens in a new tab)Source: 서울신문 · 2026-10-14 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

A pop-up for a lipstick line: invited, pre-booked guests only in the first week, then open to the public.
View original(opens in a new tab)Source: 한국경제 · 2026-10-14 checked
Photo: © 코스모폴리탄 코리아 · cosmopolitan.co.kr
Case details follow the original link on each card and were checked on 2026-10-14. Dates and venues follow the originals, and values that could not be confirmed are left blank. Photos on cards with a photo credit belong to that source.