References

A collection of spaces and pop-ups for brands preparing to open in Seongsu. Each case lists the venue, dates and format, with the full record on the original page.

Seongsu's hot streets and where the cases are

1 Yeonmujang-gil West2 Yeonmujang-gil East3 Seoul Forest Atelier-gil4 North Seongsu5 Sangwon-gil6 Seongsu Crossroads7 Ttukseom Station8 Songjeong-dong9 Saechon10 Seongdeokjeong-gil

Press a district to open its cases and its brand and store list. Press a pin to jump to its case card. Only cases with a confirmed address get a pin.

Boundaries follow roads and administrative lines.

Four people on a panel about brand and artist collaborations, on stage at S-Factory in Seongsu

Recent Seongsu pop-ups

Pop-ups held recently in Seongsu. Photos and details follow the article or official page credited on each card.

Graphic of the pop-up building wrapped in red brand ads

THE AGE20'S HOUSESeongsu

Beauty pop-up · LECT Seongsu (Yeonmujang-gil) · 2026.10.01 – 10.11

A pop-up where Aekyung's makeup brand AGE20'S first showed its rebranding and new products.

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Source: 뉴데일리 · 2026-10-15 checked
Photo: © 뉴데일리 · newdaily.co.kr

Poster with dog and cat drawings and the event schedule

Today is 1004 (Animal Protection Day pop-up)Seongsu

Public campaign pop-up · 11 Yeonmujang 13-gil · 2026.10.02 – 10.05

A pop-up by the Ministry of Agriculture, Food and Rural Affairs for the second Animal Protection Day (4 October).

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Source: 환경법률신문 · 2026-10-15 checked
Photo: © 환경법률신문 · ecolaw.co.kr

Street in front of the BIBIANG store with visitors queuing

BIBIANG GUREUM HOTELSeongsu

Fragrance pop-up · BIBIANG Seongsu flagship · 2026.09.16 – 09.30

A pop-up at niche perfume label BIBIANG's Seongsu flagship, themed on its new signature scent GUREUM ('cloud').

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Source: 비욘드포스트 · 2026-10-15 checked
Photo: © 비욘드포스트 · beyondpost.co.kr

Two 912 mist bottles hanging on a wooden hook

brand 912 pop-upSeongsu

Beauty pop-up · Olive Young N Seongsu · 2026.08.30 – 09.30

A one-month offline pop-up by skin and fragrance label brand 912 while it prepared to enter Japan and North America.

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Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

Official poster with the main character and the exhibition title

Demon Slayer: Total Concentration ExhibitionSeongsu

Exhibition · S-Factory Block D, 1F · 2026.06.27 – 09.27

An immersive exhibition that turns scenes from the anime Demon Slayer into rooms, brought to Seongsu after runs in Japan and other Asian cities.

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Source: Fever 공식 티켓 페이지 · 2026-10-15 checked
Photo: © Fever · feverup.com

Pop-up store interior with clothing racks and display stands

24ans × UWA KITADERA pop-upSeongsu

Fashion pop-up · MUSINSA EMPTY Seongsu · – 2026.09.25

MUSINSA EMPTY gave Korea its first offline look at a collaboration between Chinese designer label 24ans and Japanese dancer Uwa Kitadera.

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Source: 조선비즈 · 2026-10-15 checked
Photo: © 조선비즈 · biz.chosun.com

Blue and orange bean bags on artificial turf in front of the store

Yogibo pop-upSeongsu

Living pop-up · Yeonmujang-gil · – 2026.09.13

A hands-on pop-up where bean bag brand Yogibo let visitors sit and lie on its products, under the theme 'resting well is a skill too'.

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Source: 내외경제TV · 2026-10-15 checked
Photo: © 내외경제TV · nbntv.co.kr

Outdoor booth on artificial turf with a large lemon soda billboard

SINGHA Lemon Soda Seongsu pop-upSeongsu

Beverage pop-up · Outdoor lot opposite Olive Young N Seongsu (Yeonmujang 7-gil) · 2026.09.04 – 09.06

An outdoor pop-up where Thai beverage brand SINGHA let visitors try three zero-sugar sodas.

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Source: 더파워 · 2026-10-15 checked
Photo: © 더파워 · thepowernews.co.kr

White two-storey pop-up building with a striped awning

Stokke YOYO5 Seoul Forest HouseSeongsu

Baby gear pop-up · MUSINSA SPACE Seoul Forest · 2026.09.04 – 09.06

A hands-on pop-up where Stokke lent out its YOYO5 stroller for test rides around Seoul Forest.

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Source: 어패럴뉴스 · 2026-10-15 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

Event poster with a yellow mascot and a birthday cake

Yellow Umbrella Birthday CafeSeongsu

Public campaign pop-up · Seongsu Portal 1F (16 Yeonmujang 7-gil) · 2026.09.04 – 09.06

A cafe-style pop-up by the Korea Federation of SMEs marking the launch day of its Yellow Umbrella mutual aid scheme, aimed at people in their 20s and 30s planning a business.

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Source: 더 리슨 · 2026-10-15 checked
Photo: © 더 리슨 · thelisten.co.kr

Ad image of a hand holding an instax camera

29CM × LOFT pop-up (instax)Seongsu

Lifestyle pop-up · 7 Yeonmujang 11-gil · 2026.09.02 – 09.06

A pop-up by 29CM and Japanese lifestyle store LOFT, where instax was the only camera brand on the floor.

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Source: 한스경제 · 2026-10-15 checked
Photo: © 한스경제 · hansbiz.co.kr

Poster with a large persimmon and the words 'Cheongdo Travel Market'

Cheongdo Tourism Pop-upSeongsu

Regional tourism pop-up · Yeonmujang-gil · 2026.09.02 – 09.06

A promotion space where Cheongdo County in North Gyeongsang showcased local tourism in Seongsu.

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Source: CNB뉴스 · 2026-10-15 checked
Photo: © CNB뉴스 · cnbnews.com

Visitors queuing outside the MUSINSA Beauty store

Park Jun Beauty Lab pop-upSeongsu

Beauty pop-up · MUSINSA Beauty Space (Yeonmujang-gil) · – 2026.09.06

A pop-up by hair salon brand Park Jun Beauty Lab in a MUSINSA store, offering stylist sessions by reservation.

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Source: SWTV · 2026-10-15 checked
Photo: © SWTV · swtvnews.com

Dancers performing on a dark stage

Simmons 'The breath before inspiration'Seongsu

Art performance · Simmons Gallery Seongsu · 2026.09.03 – 09.05

An immersive performance Simmons staged during Frieze Seoul, introducing its top mattress line through dance and media art rather than putting the product up front.

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Source: 뉴스드림 · 2026-10-15 checked
Photo: © 뉴스드림 · newsdream.kr

Visitors listening to a staff member in a white coat

PURIYOUNG pop-upSeongsu

Beauty pop-up · Seongsu · 2026.08.26 – 08.31

A pop-up by skincare brand PURIYOUNG. Its skin-device trial sessions were fully booked within three days of opening reservations.

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Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr

Pop-up exterior with 'Granita Bar' lettering on the glass

CUEREN SUMMER CLUBSeongsu

Fashion pop-up · CUEREN THE VILLAGE (Seongsui-ro) · 2026.07.10 – 08.31

A seasonal pop-up where leather brand CUEREN turned its Seongsu community space into a Mediterranean summer setting.

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Source: 패션엔 · 2026-10-15 checked
Photo: © 패션엔 · fashionn.com

Glass storefront with award lettering and a KUNDAL product display

2026 Beautyple Super Cosmetic Awards pop-upSeongsu

Beauty pop-up · MUSINSA Square Seongsu · – 2026.08.30

A pop-up that gathered a beauty magazine's award-winning products in one place for visitors to try.

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Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

Limited-edition cereal bag among strawberries and chocolate

Chex Choco Strawberry Crunch pop-upSeongsu

Food pop-up · Seongsu · 2026.08.29 – 08.30

A two-day Kellogg's pop-up for a limited-edition cereal, styled as a wedding of its two mascot characters.

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Source: 센트럴경제 · 2026-10-15 checked
Photo: © 센트럴경제 · newskr.kr

Official poster with 'BLUE ZONE' lettering on blue

PUBG SEONGSU Presents: BLUE ZONESeongsu

Game IP summer event · PUBG SEONGSU (5 Wangsimni-ro 4-gil) · 2026.08.11 – 08.16

A summer event where Krafton turned PUBG's 'blue zone' into an in-city escape from the heat.

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Source: 문화경제 · 2026-10-15 checked
Photo: © 문화경제 · cnbizm.com

Official poster with the exhibition title and characters

Kuiryoko Exhibition & Delicious in DungeonSeongsu

Exhibition · S-Factory Block D, 3F · 2026.06.20 – 08.30

The official exhibition for the manga Delicious in Dungeon, with about 150 original drawings and AR features.

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Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr

Pop-up space dressed as a purple bedroom with character figures

MelaMate × Gamjasungi pop-upSeongsu

Health supplement pop-up · Olive Young N Seongsu, 2F · – 2026.08.29

A pop-up by CJ Wellcare's night-routine brand MelaMate with the character Gamjasungi, set up as 'my room'.

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Source: PRESS9 · 2026-10-15 checked
Photo: © PRESS9 · press9.kr

Collage of the exorcism-themed venue and a group photo of participants

Speak 'English Anxiety Exorcism'Seongsu

Brand event · Seongsu · 2026.08.28

A one-day event by AI English app Speak on getting past the fear of speaking English, held with learners.

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Source: 아이뉴스24 · 2026-10-15 checked
Photo: © 아이뉴스24 · inews24.com

Pop-up store under a large BIGBANG sign

BIGBANG XX : COSMOS official Seoul pop-upSeongsu

K-pop pop-up · MUSINSA Megastore Seongsu · 2026.08.14 – 08.27

BIGBANG's official pop-up ahead of its 20th anniversary and world tour, with official merchandise and a listening zone, also held in Myeongdong.

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Source: 에스콰이어 코리아 · 2026-10-15 checked
Photo: © 에스콰이어 코리아 · esquirekorea.co.kr

Red pop-up building and its lounge interior

Tinder Passport LoungeSeongsu

App experience pop-up · 16 Yeonmujang 7-gil, 1F · 2026.08.21 – 08.23

A pop-up where dating app Tinder turned its Passport mode, for meeting locals before a trip, into an offline experience.

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Source: 싱글리스트 · 2026-10-15 checked
Photo: © 싱글리스트 · slist.kr

Salon-style store with a giant scissors sculpture and a checkered floor

INSTANTFUNK 'Punk Salon' pop-upSeongsu

Fashion pop-up · Seongsu · 2026.08.22 –

Womenswear label INSTANTFUNK's hair-salon-themed pop-up for its first F/W season under new ownership; pre-registrations passed 700.

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Source: 한국섬유신문 · 2026-10-15 checked
Photo: © 한국섬유신문 · ktnews.com

Pop-up store with pink-lit claw machines and a guestbook wall

Gamtan Road Travel GachaSeongsu

Regional tourism pop-up · Yeonmujang-gil · 2026.08.14 – 08.16

A pop-up where the Gangwon Tourism Foundation promoted Taebaek, Samcheok, Yeongwol and Jeongseon through a gacha-style draw.

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Source: 뉴데일리 · 2026-10-16 checked
Photo: © 강원관광재단(뉴데일리 게재) · gw.newdaily.co.kr

Bright store interior with game screens and queue lines

Roblox × MUSINSA pop-upSeongsu

Game pop-up · MUSINSA Megastore Seongsu and three more stores · 2026.07.26 – 08.12

A game-experience pop-up by Roblox and MUSINSA across four MUSINSA stores in Seongsu.

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Source: 이데일리 · 2026-10-15 checked
Photo: © 이데일리 · edaily.co.kr

Official image with the band name and 'ASIA POP-UP SEOUL'

Official HIGE DANDism 2026 Asia Pop-up in SeoulSeongsu

Music pop-up · MUSINSA EMPTY Seongsu · 2026.08.01 – 08.09

A pop-up by Japanese band Official HIGE DANDism timed with the Seoul stop of its Asia tour.

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Source: 뉴시스(다음) · 2026-10-15 checked
Photo: © 뉴시스(다음) · v.daum.net

Official poster with the exhibition title and dates

Maeum An;chakSeongsu

Exhibition pop-up · Understand Avenue Art Stand · 2026.07.30 – 08.03

An exhibition-style pop-up on 'objects of attachment', made with artists with developmental disabilities.

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Source: 고시위크 · 2026-10-15 checked
Photo: © 고시위크 · gosiweek.com

Pop-up interior with character decor and goods displays

Mokoko Street pop-up in SeongsuSeongsu

Game character pop-up · MUSINSA Store Seongsu · 2026.07.22 – 07.31

A pop-up for Smilegate's Lost Ark character Mokoko, with a goods shop and a T-shirt DIY zone.

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Source: 신아일보(다음) · 2026-10-15 checked
Photo: © 신아일보(다음) · v.daum.net

Green truck stall with Kumdori character graphics

DEWYTREE × Kumdori moving pop-upSeongsu

Beauty pop-up · Yeonmujang-gil · 2026.07.18 – 07.19

A mobile pop-up by skincare brand DEWYTREE with Daejeon mascot Kumdori, stopping in Seongsu after Hongdae.

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Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

Yellow poster reading 'WELCOME TO THE 1990s'

Musical Hell's Kitchen pop-upSeongsu

Theatre pop-up · Yeonmujang-gil · 2026.07.09 – 07.14

A pop-up previewing the musical Hell's Kitchen ahead of its Korean premiere.

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Source: JTN뉴스 · 2026-10-15 checked
Photo: © JTN뉴스 · jtn.co.kr

Convenience store front decorated with LEGO football figures

LEGO football pop-up zoneSeongsu

Toy pop-up · emart24 Trend Lab Seongsu · – 2026.07.02

A football-themed LEGO pop-up zone at emart24's Seongsu store, the first of its kind in a Korean convenience store.

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Source: 불교방송 · 2026-10-15 checked
Photo: © 불교방송 · bbsi.co.kr

Red storefront decorated with Hello Kitty

RAIVE × HELLO KITTY Seongsu pop-upSeongsu

Fashion pop-up · Seongsu · 2026.05.16 – 06.14

A pop-up for a RAIVE × Hello Kitty collaboration collection, with a terrace photo zone and a cafe bar.

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Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

Teddy bear kicking a football on a patch of turf

NOS7 × MNH 'The Captain is Here'Seongsu

Fashion pop-up · Seongsu · 2026.05.22 – 06.10

A World Cup-season pop-up by NOS7, the fashion label launched by Son Heung-min, with character brand MNH.

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Source: 인더뉴스 · 2026-10-15 checked
Photo: © 인더뉴스 · inthenews.co.kr

Brands and spaces

Munchies and Goodies pop-up store

Munchies and GoodiesSeongsu

Grocery brand · Seongsu · 2021

A Seongsu grocery for food and small goods that later moved into department-store pop-ups.

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By TPZ

Interior with a wooden ceiling and long tables

BOYERSeongsu

Restaurant and wine bar · Yeonmujang-gil, Seongsu

A Yeonmujang-gil restaurant serving brunch by day and natural wine at night.

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By TPZ

Cafe interior with plants and large windows

CAFE POZESeongsu

Cafe and exhibition space · Seongsu · 2018

A specialty coffee cafe whose floors also hosted exhibitions and brand pop-ups.

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By TPZ

Brick building with the BOLT sign

BOLTSeongsu

Bicycle and lifestyle select shop · Yeonmujang 5-ga-gil, Seongsu

A select shop for BMX bikes and subculture goods that hosted collaborations and talks.

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By TPZ

Red-brick building facade

PLATZ SSeongsu

Mixed-use building · Yeonmujang-gil, Seongsu · 2021

Food, goods and a backyard below, a members' workspace above. The backyard hosted brands for set periods.

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By TPZ

PLATZ 2 building in Seongsu-dong

PLATZ 2Seongsu

Venue for hire · Seongsu

A Seongsu venue linking two buildings, available for exhibitions, pop-ups, launches and markets.

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By TPZ

LOBBY gift shop

LOBBY — BRAND & STORESeongsu

Gift shop · PLATZ 2 Building B, ground floor · 2023

The gift shop at the entrance of PLATZ 2, carrying stationery, tableware and design objects.

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By TPZ

Onion Seongsu exterior with an 'onion' sign on a red-brick corner building

Onion SeongsuSeongsu

Cafe and bakery · 8 Achasan-ro 9-gil

A cafe made by renovating a disused metal-factory building while keeping its frame, often cited as a revived old space.

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Source: 한국경제 · 2026-10-14 checked
Photo: © 허동욱, 코리아나(한국국제교류재단) · koreana.or.kr

Tamburins store with an exposed concrete frame

tamburins Seongsu flagshipSeongsu

Brand flagship · 8 Yeonmujang 5-gil · 2023.11

The third standalone flagship in Korea for Gentle Monster's fragrance and cosmetics label, themed 'Viewer in the Garden'.

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Source: Hypebeast · 2026-10-14 checked
Photo: © Hypebeast · hypebeast.com

AMORE Seongsu sign on a concrete wall

Amore SeongsuSeongsu

Experience beauty lounge · 7 Achasan-ro 11-gil · 2019.10

Amorepacific's beauty lounge in a converted car-repair building, built around trying products rather than selling them.

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Source: 파이낸셜뉴스 · 2026-10-14 checked
Photo: © 파이낸셜뉴스 · fnnews.com

Glass-fronted venue with outdoor seating under a dark wall

LCDC SEOULSeongsu

Cultural complex · Seongsu · 2021.12.03

A cultural complex in a converted car-repair shop, with a cafe, a curated shop and pop-up space around a courtyard. Run directly by SJ Group, which operates Kangol.

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Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

Inside Haus Nowhere Seoul, a round sculpture over a red carpet

Haus Nowhere SeoulSeongsu

Brand multi-brand space · Seongsu · 2025.09

The headquarters building of IICOMBINED, Gentle Monster's parent: a rotating project space on the first floor, Gentle Monster on the second and tamburins on the third.

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Source: Wikipedia · 2026-10-14 checked
Photo: © 메종 코리아 · maisonkorea.com

Launches, pop-ups and events

Time-limited pop-ups, collaborations, exhibitions and events.

Pop-up store at The Hyundai Seoul

MUNCHIES AND GOODIES X THE HYUNDAI SEOUL

Department-store pop-up · The Hyundai Seoul · 2022.11.21 – 12.04

A Seongsu grocery brand's first department-store pop-up, where it debuted its own goods.

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By TPZ

Pop-up store with food and household goods shelves

MUNCHIES AND GOODIES X SHINSEGAE GANGNAM

Department-store pop-up · Shinsegae Gangnam · 2024.02.15 – 03.07

A department-store pop-up that debuted a line made with neighbouring Seongsu brands.

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By TPZ

Glass House entrance and outdoor seating

THE CASHMERE THINGS X MUNCHIES AND GOODIESSeongsu

Collaboration pop-up (two venues) · The Cashmere Dosan · PLATZ Glass House · 2022.05.18 – 05.29

A fashion-and-food collaboration pop-up that opened the same day in Dosan and Seongsu.

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By TPZ

THE HOUSE OF MACAN pop-up

PORSCHE KOREA | THE HOUSE OF MACANSeongsu

New-car pop-up · CAFE POZE · 2022.04.01 – 04.14

A carmaker's new-model campaign told through an exhibition and on-site branding in a Seongsu cafe.

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By TPZ

LG tiiun haus pop-up exhibition

LG TIIUN HAUS: LIFE WITH GREENSeongsu

Appliance pop-up exhibition · PLATZ S (33 Yeonmujang-gil) · 2021.10.14 – 11.07

A pop-up exhibition for an indoor gardening appliance, gathering several partner brands.

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By TPZ

Galaxy Studio collaboration pop-up

MUNCHIES AND GOODIES X GALAXY STUDIOSeongsu

Collaboration pop-up · PLATZ S · 2023.07.28 – 08.11

A collaboration pop-up that curated a grocery store around a new smartphone's key colour.

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By TPZ

BORED APE GOLF CLUB pop-up

BORED APE GOLF CLUBSeongsu

Community pop-up · PLATZ S · 2023.06.23 – 06.25

A three-day pop-up for an NFT community built around golf.

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By TPZ

NOUNS INVASION event

NOUNS INVASIONSeongsu

Community event (three venues) · PLATZ S · CAFE POZE · PLATZ 2 · 2022.08.06 – 08.09

One event spread across three Seongsu venues within walking distance.

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By TPZ

KBO 40th anniversary pop-up

KBO — SLIDING TO YOUR LIFESeongsu

Anniversary pop-up · CAFE POZE · 2022.06.30 – 07.10

A pop-up for 40 years of Korean pro baseball, with an exhibition, photo zone and goods on separate floors.

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By TPZ

THE CASHMERE FARM event

THE CASHMERE FARMSeongsu

Collaboration pop-up · PLATZ S · 2022.05

A collaboration event between a fashion brand and a grocery brand.

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By TPZ

SPADE CLUB SEOUL pop-up

SPADE CLUB SEOULSeongsu

Fashion pop-up · PLATZ S Glass House · 2021.11.17 – 11.25

A pop-up laying out clothing and lifestyle goods in a glass house.

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By TPZ

EQL lifestyle pop-up

EQL LIFESTYLE POP-UPSeongsu

Lifestyle pop-up · CAFE POZE · 2021.09.30 – 10.14

A select-shop brand displayed furniture and lifestyle goods across three cafe floors.

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By TPZ

THE GATEWAY KOREA venue

THE GATEWAY KOREASeongsu

Large exhibition and event · S-Factory Building D, Seongsu · 2023.09.06 – 09.08

A three-day exhibition, panel and performance event in a Seongsu industrial building during blockchain week.

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By TPZ

BEYOND SEOUL exhibition

BEYOND SEOULSeongsu

Exhibition · Peaches D8NE · 2023.09.05 – 09.10

A second exhibition venue run in parallel with another event the same week.

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By TPZ

ETHCON KOREA 2023 venue

ETHCON KOREA 2023Seongsu

Conference · Apartmentfull (106 Yeonmujang-gil) · 2023.09.01 – 09.03

A community conference for which TPZ prepared the venue, sponsor booths, printed matter and goods.

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By TPZ

ALWAYTH × BALANSA pop-up

ALWAYTH × BALANSASeongsu

One-day pop-up · BOLT (32 Yeonmujang 5-ga-gil) · 2022.11.19

A one-day pop-up launching a collaboration between Japanese and Busan brands.

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By TPZ

STANDOUT X R.ABOUT pop-up

STANDOUT X R.ABOUT

Overseas roastery pop-up · r.about Hannam · 2023.03.17 – 03.19

A three-day coffee pop-up with a visiting Swedish roastery.

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By TPZ

Two-storey shop lit up at night

ADER Ov Shop and ADER Significant SeongsuSeongsu

Store opening · Seongsu · 2025.02.21

Ader Error opened an accessories shop and a standalone contemporary-line store together in one Seongsu space.

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Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

N°5 Factory 5 Collection products shaped as an oil can and a paint pail

CHANEL FACTORY 5Seongsu

Brand pop-up · S-Factory (11 Yeonmujang 15-gil) · 2021.06.30 – 07.18

A pop-up for the N°5 centenary styled as a factory, with limited-edition products in a kitchen, a garage and a painting studio.

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Source: 서울신문 · 2026-10-14 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

Case details follow the original link on each card and were checked on 2026-10-14. Dates and venues follow the originals, and values that could not be confirmed are left blank. Photos on cards with a photo credit belong to that source.

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