PORSCHE KOREA | THE HOUSE OF MACANSeongsu
A carmaker's new-model campaign told through an exhibition and on-site branding in a Seongsu cafe.
View original(opens in a new tab)By TPZ
Using Seoul's public trade-area data, see estimated sales by business type, foot traffic and stores for 10 Seongsu districts side by side on the same basis. It also shows recommended districts for your business type and what to check when you view a space, and next steps can be taken up in a consultation.
1 Yeonmujang-gil West2 Yeonmujang-gil East3 Seoul Forest Atelier-gil4 North Seongsu5 Sangwon-gil6 Seongsu Crossroads7 Ttukseom Station8 Songjeong-dong9 Saechon10 Seongdeokjeong-gil
Choose a district area or number to see its five most recent pop-ups. On mobile, use two fingers to move the map.
Boundaries follow roads and administrative lines.
Use where and when other brands opened pop-ups to choose the district for your own. Select a district on the map above to see its most recent pop-ups.
- Period covered
- Oct 2021 – Oct 2026
- Pop-ups listed
- 4,606
- Districts shown
- 10
In Seongsu, crossing one street can change who walks by and what sells. After signing up and opening the dashboard with an access code, you can answer both with evidence.
Where to open
TodayWhether Seongsu Station, Yeonmujang-gil, Seoul Forest or the factory district suits your business is usually decided by walking around and gut feeling.
After sign-upCompare estimated sales by business type, foot traffic and stores for 10 districts on the same basis, and see a recommendation score for your business type with how it was calculated.
What to check
TodaySome conditions, such as exhaust, power capacity, ceiling height or loading access, are too late to discover after signing.
After sign-upGet a list of what to ask when you view a space, matched to your business type and store format. Until checked, each item stays “To be checked”.
Every figure on screen comes with its source and reference period. Where there is no basis, the value is marked “No data” or “To be checked”.
District comparison
Quarterly estimated sales and sales per store by business type, street, worker and resident population, subway boardings, and openings and closings for 10 districts side by side.
What it helps you decidePick two or three candidate districts.
Recommended district score
Six factors (demand, foot traffic, customer fit, growth, competition headroom and cost) calculated for your business type, with every input shown.
What it helps you decideExplain the order of candidate districts, and why, to your team.
What to check before opening
A list of exhaust, water, power, ceiling height, loading access and lease terms, matched to your business type, store format and must-have space conditions.
What it helps you decideKnow what to ask when you view a space.
Rent asking prices
Where the operator has confirmed ground-floor rent, whole-building rent or sale asking prices, they appear with their source; other districts show “No data”. These are not contract prices or appraisals.
What it helps you decideWeigh your budget against each district.
Seongsu references
Venue, dates and format of brand spaces and pop-ups opened in Seongsu.
What it helps you decideGauge the format and scale that fit your brand.
These are the 10 districts of Seongsu-dong. Figures from 19 Seoul trade areas in the Seoul Commercial District Analysis Service are split in by store-count share. The borders may differ a little from how locals see the area, so the analysis screens also list the Seoul commercial area names.
Boundaries follow roads and administrative lines. Road and administrative boundaries © OpenStreetMap contributors Reference: Park Jinwoo (Seongsu Textbook), Retail Bible 2030, chapter 15. Summaries are reworded, not copied; example locations follow public sources as of 2026-10-15 (not endorsements or partners).
Once the numbers narrow your options, the work of finding a space, checking its conditions and opening the doors remains. A consultation request covers the four topics below.
Entry review
Based on your business type, budget, main customers and timeline: whether your candidate districts fit, and whether to start with a store or a pop-up.
Finding a space and checking conditions
Finding spaces that meet your conditions in your candidate districts, and checking lease terms and facilities such as exhaust, power and loading access before you sign.
Pop-up planning and operations
Planning the pop-up around its dates, scale and goals, and connecting what is needed for installation and operation.
Flagship preparation
For brands opening a long-term store: what to prepare at each step, from choosing a district to space conditions and the opening schedule.
After reviewing your request, we contact you when we judge a consultation is needed. We may not be able to contact you right away. Market analysis and rent information are not appraisals or brokerage; contract and permit decisions rest with professionals and the relevant authorities.
Brands going offline for the first time
When you want your first pop-up or store in the right place the first time, start by comparing the customers and business trends of each district.
Brands adding stores
When choosing a site for a second store or a flagship, look at sales trends by business type and competing stores in each district.
Large brands and companies
When reporting pop-up or flagship candidates internally, build your case on public data that carries its source and reference period.
Overseas brands
When considering Seongsu for your first store or pop-up in Korea, you can read about the service and sign up in English or Japanese. The analysis screens are also available in English and Japanese.
Spaces and pop-ups for brands preparing to open in Seongsu to refer to, listed with venue, dates and format.
KBO — SLIDING TO YOUR LIFESeongsu
A pop-up for 40 years of Korean pro baseball, with an exhibition, photo zone and goods on separate floors.
View original(opens in a new tab)By TPZ
LG TIIUN HAUS: LIFE WITH GREENSeongsu
A pop-up exhibition for an indoor gardening appliance, gathering several partner brands.
View original(opens in a new tab)By TPZ
NOUNS INVASIONSeongsu
One event spread across three Seongsu venues within walking distance.
View original(opens in a new tab)By TPZ
EQL LIFESTYLE POP-UPSeongsu
A select-shop brand displayed furniture and lifestyle goods across three cafe floors.
View original(opens in a new tab)By TPZ
SPADE CLUB SEOULSeongsu
A pop-up laying out clothing and lifestyle goods in a glass house.
View original(opens in a new tab)By TPZ
- 1
Brand sign up
Leave your brand name, business type, size, store format and contact name, and verify your work email. It takes about a minute and there is no password.
- 2
Open the analysis with an access code
Access codes are issued by our team. Enter the code you receive in the dashboard to see the district comparison, recommended districts for your business type, what to check before opening, and references.
- 3
Request a consultation
If you want to talk while viewing the analysis, leave your opening plan and contact details from the dashboard. After review, we contact you when we judge a consultation is needed.
The analysis screens are built from the public data below. On screen, each figure also shows its source and reference period.
| Data | Scope and reference period | Source |
|---|---|---|
| Districts | Seongsu-dong divided into 10 districts, with 19 Seoul commercial areas split in by store-count share | Seoul Commercial District Analysis Service |
| Estimated sales, population, stores | Q1 2025 to Q2 2026, quarterly | Seoul Commercial District Analysis Service (Seoul Open Data Plaza) |
| Subway boardings | Seongsu, Ttukseom and Seoul Forest stations, monthly through September 2026 | Seoul Open Data Plaza |
| Business premises | About 9,000 premises in Seongsu, as of June 2026 | Small Enterprise and Market Service store (commercial district) information |
| Rent and sale asking prices | Only asking prices the operator has confirmed; otherwise “No data” | Entered by the operator (not contract prices) |
KOGL Type 1. Estimated sales are estimates based on card payments and other data, not actual sales. All data is for reference and does not guarantee a store's results or sales.
